User Persona - Collector

John Launder is a 55 year old business owner retired that now spends his free time collecting and traveling around the USA in search of new interesting objects to collect and create connections to keep his ambitious hobby alive. John is always setting new challenges for his collection, trying to get as much stuff as he can but also trying to save time and money; he always dreamed of an easier way to achieve these two objectives. Now that he purchased the “Easy Collections” app to facilitate his hobby, he feels like there’s nothing that can stop him from collecting stuff. This app helps him to find any collection stores based on his interests, price preferences, locations and reviews.