Response (#7)
Chapter 7 discussed the natural tendency humans have to not only want simplicity but also want products to look expensive or fancy. Although simplicity is key, there is still an urgency to make aesthetically appealing things. There are people that strictly want minimalism but it’s probably a smaller percentage. Maeda used an example of how people still search for that “Baroque” appeal meaning that things being functional is not enough, there has to be a level of gloss to appeal to the senses.
Response (#8)
Media goes a different route in the 8th chapter discussing the qualities of trust. When using a computer or any technology in today’s day and age there is a level of trust to be expected. Google and Amazon are already using this trust in their systems by using previous history and purchases to guess your next choice. The future of technology will put even more trust in the systems to decide what the user wants. Preferences and customization allow a user to set their computer to autopilot. He talked of the future holding one button in which fills all needs for a user.
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