Response (#5-Differences)
Simplicity is an important aspect in any design decision, however too much simplicity can become dry and boring. In order to keep things exciting there should still be a level of complexity to keep the audience entertained. A couple chapters back Maeda talked about the importance of repetition to keep an audience member feeling comfortable with their surroundings. Chapter 5 on the other hand talked about how occasionally the laws of simplicity and repetition need to be broken, for the addition of rhythm. Rhythm is created through the use of complexity and simplicity being used off and on. By mixing up the levels of complexity and simplicity a viewer can feel comfortable with understanding the message and also be intrigued by the depth of the content.
Response (#6-Context)
Again, Maeda stresses the importance of comfort. Using whitespace, guides, and navigation to insure that a viewer is comfortable is important in any avenue of design. But to much comfort is boring, people enjoy being lost and having the satisfaction of finding their own answer. On the other side of things, if someone gets completely lost they may lose all hope. The goal is to find a comfortable medium. Let a viewer start to wander off and lasso them back in. At the same time if the scenery is not inviting from the start than the viewer will not even bother.
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