Reading Response 3&4

Response (#3-Time)

Maeda discusses “time” in the 3^rd law, stating that humans have a passion for chasing it. He mentions that the average American waits in line for an average of an hour a day. Not just driving in traffic or waiting for the light but even going as far as waiting for water to run out of a faucet. Maeda brings up many examples of time chasing, however the most interesting example was about wristwatches and the human cognitive reaction to a dead battery. Maeda says, “When a clock is completely hidden we tend not to question its flow and instead experience an unsettling sense of uncertainty as to what time it might be.” The idea of a broken watch is miniscule to what time means for the business world. With everyone constantly chasing time, time itself has become a commodity. This commodity has a major role in the absence of clocks and windows in department stores and casino's, hiding the time from the consumer allows them to forget they're in a hurry and spend more time in the location. Time is Money

Response (#4-Learn)

Chapter four, learning, taking ideas back to the basics. Maeda discusses ways of viewing situations in a more simplistic manner. Taking away the excess and leaving what’s important. Simplicity, Maeda states is met through repetition, a powerful way of learning. Using Speeches from George Bush, Maeda shows how the repetition of words used like weapons and terror, cause fear in viewers. Maybe slightly negative of an example of persuasion through repetition former President Bush is still a good quality example of the power repetition has. Politics is one of the best examples of simplicity in linguistics. Considering that the job of a politician is essentially a professional negotiator for a larger mass of people. Understanding how to articulate in a simplistic manner while holding true to a goal is easier met by consistently restating that goal. Assurance and reassurance are ways of connecting with a larger audience. Maeda also mentions the acts of teaching and how simplicity is reached through deducing information every time you repeat the process. The end result of repetition brings you back to the basics of learning, no different than that of a baby learning it's first steps through falling over and over.